"Long Tail Therory" Is it happening?!

When ever i go out shopping i tend to get out as soon as i can. I go to specific stores for the things i need such as games, food, and clothing. The niche stores make it easier for me to find what i need quickly. A question comes from the "Long Tail" Theory and what it has to do with web writing. I think it has to do with a lot of it. From the market being in a shift, web writers and designers have to be more specific and represent whatever niche the work with. Web writers not only have to have details but need to update constantly which is continuous work for any web writer. In our generation the Web has become one of the rising sources for us to find the things we want and need on the internet.